These are chat archives for fairdemocracy/vilfredo-core

25th
Nov 2014
Giovani Spagnolo
@giovanisp
Nov 25 2014 14:32
If you see the following image, the second and third sites are using microformat/microdata to make rich results on Google. The first and forth not... microdata
a common user will probably click on the result with the thumbnail, attracted by rating and visual information, thus you can use it as a competitive advantage even if you cannot be the first on google results. Also, Google states that "Search engines are using on-page markup in a variety of ways—for example, Google uses it to create rich snippets in search results. Not every type of information in schema.org will be surfaced in search results but over time you can expect that more data will be used in more ways. In addition, since the markup is publicly accessible from your web pages, other organizations may find interesting new ways to make use of it as well."
Giovani Spagnolo
@giovanisp
Nov 25 2014 14:39
@vvorski it is not the goal to better search results. SEO (search engine optimization) goes well beyond the use of microformats/microdata. First place to start is Google's starter guide (BTW @derekpa and @pietrosperoni we have a lot to do on this front): http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf