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    Roo Williams
    @roowilliams
    so manufacturers are also trying to make sure people use their sdk and get involved further up the stack
    Sandeep Mistry
    @sandeepmistry

    so:

    5d0101 03 98 29 0e f7 2b cf f9 0401 7ba1abff01bd090d56 (shoe)
    5d0101 26 31 97 81 68 75 87 6e 0401 000000000000000000 (bike)

    maps to:

    sticker type (for example fridge, dog, computer etc.)
    sticker ID (numerical value)
    orientation in space
    motion in X, Y, Z
    temperature
    broadcasting power (used to calculate proximity)
    battery level
    firmware version

    Roo Williams
    @roowilliams
    so creating custom packets and behaviours
    Sandeep Mistry
    @sandeepmistry
    agreed, there's already some manufacturers in China selling beacons for $1 each in volume
    Roo Williams
    @roowilliams
    wow!
    Sandeep Mistry
    @sandeepmistry
    minew was one company we briefly evaluated
    Roo Williams
    @roowilliams
    i've heard of them
    Roo Williams
    @roowilliams
    tiny too
    Sandeep Mistry
    @sandeepmistry
    we got a few with the plastic cover at the bottom, the quality is not bad
    Roo Williams
    @roowilliams
    we've not managed to sell in an ibeacon project to one of our clients yet
    working on it
    we're speaking to dot3 a lot, i gather being from canada you know those guys?
    Sandeep Mistry
    @sandeepmistry
    is that the same guy who runs? http://beekn.net
    Roo Williams
    @roowilliams
    yeh
    doug
    Sandeep Mistry
    @sandeepmistry
    i read his blog posts occasionally, usually have mixed feelings
    Roo Williams
    @roowilliams
    i actually haven't checked the blog for a while
    but i guess with any sort of cultural preditions
    it's all subjective
    Sandeep Mistry
    @sandeepmistry
    agreed, it feels like he's getting sponsored to write a few posts as well
    we ordered the Kontakt cloud beacons, but were disappointed the f/w wasn't fully fleshed out
    on his post he gave the impression it was working as advertised
    Roo Williams
    @roowilliams
    he always recommended kontakt
    i think they're using kontakt on their own projects too
    Sandeep Mistry
    @sandeepmistry
    their regular BLE beacons are pretty good, they even have a PDF of the GATT spec
    Roo Williams
    @roowilliams
    that doesn't mean much to me at this point :) hopefully after i've digested that book!
    Sandeep Mistry
    @sandeepmistry
    you'll be a pro in no time!
    Roo Williams
    @roowilliams
    fingers crossed..
    i did a product design course
    not computer science
    there are a few fundamentals i still miss that make me get confused learning this stuff :)
    Sandeep Mistry
    @sandeepmistry
    you'll be fine, one of the prof's at ITP in NYU has been teaching BLE to students for their projects
    they seem to be picking it up quickly
    Roo Williams
    @roowilliams
    amazing
    Sandeep Mistry
    @sandeepmistry
    even though they don't have a computer science background
    Roo Williams
    @roowilliams
    yeh
    i do think there's going to be lots of opportunity in it
    Roo Williams
    @roowilliams
    all the ble peripherals people are using these days
    nice!!
    i'd be all over that
    if i was in NY already.. and a student
    hehe
    Sandeep Mistry
    @sandeepmistry
    haha, ya
    i went their last year for a BLE "doc-a-thon" tom igoe organized
    it was pretty good, it's all on github